Tow #13 (Visual Text)- Back Cover of Disney Movie VHS Case/ Sleeping Beauty/ Walt Disney Home Video

Disney movies are classics because they remind many of their childhoods and are fun, family-friendly entertainment. Even in the 1950's, when Disney was a new company and had entered the film-making business recently, it was praised for its beautiful and adventurous films. The description on the back of the "Sleeping Beauty" VHS movie uses allusions and imagery to convince readers that "Sleeping Beauty" is another movie that will soon become a classic for all (which it has). Disney uses these rhetorical devices to appeal to pathos and make their movie connectable to their audience. Right from the start, the name Walt Disney alludes to some of Disney's very first films- "Cinderella" and  "Snow White and the Seven Dwarfs", which were already on the way to becoming classics at the time. There are also allusions to Tchaikovsky when the description starts to talk about the music and character in "Sleeping Beauty". Alluding to famous movies and composers adds to the "magic" of the movie and connecting to more ideas of love. Tchaikovsky is famous for being an extremely dramatic composer from the Romantic Era of music and this reference to the composer of the "Nutcracker" adds drama and extra romance to the already traditional fairy tale. Disney also uses diction to create imagery of the movie before its audience even watches it. Words like "timeless", "masterpiece", "delightful", "enchanted", and "cherished" have positive connotations and help people to envision magic and classic fairy tales. The movie seems appealing, despite the fact that it could actually be quite scary for little kids due to Maleficent (and therefore, not family-friendly). The imagery also adds adventure to the movie's description, showing people that Disney's "Sleeping Beauty" is more than a traditional European folk tale. In fact, the success Disney had in marketing "Sleeping Beauty" is very similar to the marketing they use in their modern movies, but instead the classics include "Sleeping Beauty". Disney uses its description of "Sleeping Beauty" as reasoning for why "Sleeping Beauty" deserves to be part of a family's "video collection" and solidifies why Disney movies in general should be collected and celebrated be families for generations to come.

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