Tow #23 (Visual Text)- World Vision Advertisement/ "30 Hour Famine"/ World Vision 30 Hour Famine Pamphlet

Viewing Goal: Identify importance of images, not just text in image.
Writing Goal: Analyze advertisement in depth like a written text and understand audience's perspective.

Most American teenagers don't experience what it means to be really hungry- to go without food for more than a few hours, to not have food to eat for days. Unfortunately, around 8,000 kids die worldwide every day from malnutrition. World Vision, a Christian mission organization, works to support the families of these children and provide food to families below the poverty line, often in South America, Africa, and Southeastern Asia. Their ad uses appeals to pathos and rhyming to convince it's viewers to raise money as a part of 30 Hour Famine and experience hunger for 30 Hours.

Much of World Vision's ad appeals to it's viewers emotions and feelings on hunger. Everybody hates to be hungry, and most people would not wish that feeling on anybody. When they look at the children in the advertisement, they see skinny, starving children who are just happy to have a bowl of rice to eat. They also most likely notice that there is a single bowl for both of them, and because it looks like a meager amount, their hearts are opened to the problem of malnutrition. Most people feel empathy toward the children and want to gve them more- they would not want their children, siblings, friends or anyone else they know to rely on sharing one bowl if rice as their meal, maybe even meal for the whole day. The text at the bottom if the ad, which says "Release the feast", sticks in people's brains because it rhymes and  also signifies that, for these children, that bowl of rice is a feast. It plays into the emotions the audience felt earlier wen looking at the children, making them consider how important food is to the kids and to everyone worldwide.

When most people see a picture of a starving child, they feel sad, empathetic, and want to make a difference. World Vision uses appeals to pathos and rhyming in its ad to catch its viewers' attentions and make them think about being part of a 30 Hour Famine Event/ make them want to donate money. Nobody want to be hungry, and through World Vision, people can help feed hungry children like they would want to be fed- they help children to receive more than just one pitiful bowl of rice, and hopefully change their lives for the better.