Tow #9 (Visual Text)- Bath and Body Works Lotion Bottle/ "P.S. I Love You" Scent/ Bath and Body Works

In some cases, love is associated with luxury. The same idea goes for the statement “Money can’t buy happiness” because whether or not it’s true, it can apply to things that we buy that make us feel happy, make us feel luxurious, make us feel loved. The Bath and Body Works bath and fragrance line thrives off of this idea, and uses it to sell their products. One of their Signature Collection scents, named “P.S. I Love You” employs powerful diction and appeals to logos in order to sell. Words like “nourishing”, “enriching” “soothe”, “protective”, and “conditioned” make the potential buyer feel like the lotion will be healing and relaxing in a safe way. The lotion also seems beneficial through other phrases like “moisture barrier to rough, irritated hands and cuticles”, “leaving hands feeling soft”, and “soothe dryness”. These appeals to logos directly state what the lotion should be able to do and explains why through its diction.

The description of the lotion’s scent also appeals and uses powerful diction to sell itself. By being described as a “modern, unforgettable fragrance that is inspired by the many beautiful ways to love and be loved”, the lotion connects to the potential buyers emotions, appealing to pathos. The lotion mainly targets a female audience who enjoys relaxing and feeling luxurious. Its emotional appeal calls out to women more than men and is meant to make them feel nostalgic or remind them of good times centered on love. The store is known for being luxurious (sometimes considered expensive) and for being seasonal, another appeal to pathos and the emotions of different times. The lotion probably sells best around Valentine’s Day and is seems very effective in sending its message, due to the success of Bath and Body Works as a store and the fact that the lotion is part of a Signature Collection.